Introduction

All of our projects are driven by the same objectives: put the social goal first, and promote behavior change on the part of customers. They’re all based on the social business key characteristics and must be run sustainably

The main features or our programs are:
• to seek to alleviate social problems and all forms of poverty
• A constant search for economic efficiency
• Profits–generating activities are tolerated but supervised: profits are reinvested in the business rather than funneled back to shareholders
• Each project is  carried out by a business company ; partnerships require co-creation with other partners of the value chain that have a social welfare objective : non-for-profit associations or public institutions
• An experimental phase comes first  before any large-scale implementation